Rafał Cyrański

AI search engines do more than match keywords with webpages. They identify businesses, connect information from multiple sources, compare competing […]

AI search does not evaluate a brand only as a website, domain or collection of keywords. It attempts to understand […]

Being visible in Google does not automatically mean that your brand will be mentioned in ChatGPT. AI assistants select, combine […]

Google AI Overviews have changed what it means to be visible in search. Ranking in the traditional organic results is […]

YouTube is no longer only a video distribution platform. It is also a search engine, a discovery network, a source […]

Social media can influence whether artificial intelligence systems recognize, understand and recommend a brand but the relationship is more complex […]

ChatGPT does not use one universal source list, nor does it simply copy the first result from a conventional search […]

Google Gemini can answer a question from its trained knowledge, retrieve current information from Google Search, analyze files supplied by […]

Generative Engine Optimization, or GEO, is the process of improving how often and how accurately a brand, company, product, expert, […]

Being AI-ready means more than publishing content about artificial intelligence or adding a chatbot to a website. It means making […]

AI search is changing how customers discover, compare and evaluate brands. Instead of reviewing ten separate search results, users increasingly […]

AI search is changing how customers discover, compare and evaluate brands. Instead of reviewing a list of links, users increasingly […]